The target audience for this beauty product will most likely be a young female, interested in perfumes and luxury brands.
This means that I have chosen a pink, soft, floral background, signifying femininity. Additionally, the flowers connotate beauty and freshness, appealing to a young target audience. The slogan is uplifting, resonating with younger women seeking self expression, reflecting the zeitgeist of women who are becoming more empowered and confident, which this advert speaks to.
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