Research and Planning

Newspaper blurb

For our tabloid, Neale’s genre theory was particularly relevant, as we adhered to the typical conventions of a tabloid newspaper, specifically The Sun. The informal headline, written in bold sans-serif typography, aligns with the playful, unserious tone of a tabloid. The use of large images and minimal text also fits the tabloid format. Additionally, Todorov’s narratology theory is applicable here, as the main story introduces a disruption to the equilibrium and the disturbing and horrific nature of the headline sets the tone. The equilibrium is then somewhat restored by the resolution: the house is found and Gein is arrested. Furthermore, we aimed to create a sense of hyperreality in this tabloid, which ties into Baudrillard's postmodernist theory. The headline, "Lights are on but bodies are home," sounds more like the title of a horror movie than a real news report. The bold layout, dramatic imagery, and dramatic language amplify the shock of the real event, blurring the line between fiction and reality. Although Ed Gein is a real historical criminal, we present him in a way that makes him appear almost fictional, which is typical of The Sun’s style. The reference to the song "Welcome to the Jungle" further displays postmodernist themes. Barthes' semiology theory is evident throughout the front page. The headline, images, colours, and copy all act as signs that convey meaning. For example, the red word “bodies” connotes danger and violence, while the image of Gein evokes the look of a horror villain. The stark contrast of black and white adds to the shock factor, intensifying the impact of the story. Additionally, the image of Kemi Badenoch, with her frustrated expression, paired with the bold pun, conveys connotations of anger, conflict, and drama. Her body language further amplifies the sense of political struggle, portraying her as losing control. Finally, Levi-Strauss' theory of binary opposition is also at play here. By contrasting elements like normality and horror in the headline, we create a dramatic effect that makes the story more appealing. The phrase “lights are on” suggests normalcy, while “bodies are home” evokes horror, increasing the shock value of the story.

For the broadsheet, most of the theories have been applied in similar ways to the tabloid. This is due to broadsheets going through tabloidisation, in order to meet changing consumer wants. This refers to Neale’s genre theory by following the conventions of a traditional broadsheet, while having small features of a tabloid. The layout is formal, featuring columns, a serious masthead, and serif fonts. The stories are those you would expect in a broadsheet, focusing on politics and global news, and the long paragraphs and detailed writing contribute to a sense of seriousness and trustworthiness. The Ed Gein story in the broadsheet follows Todorov’s theory more closely, as it recounts the exact events in a straightforward, factual manner, in contrast to the tabloid's dramatised version. Baudrillard's postmodernism theory is also reflected in the broadsheet, particularly through the black-and-white image of the crime scene. This stark, serious imagery is what audiences associate with a true crime story, further reinforcing the broadsheet’s conventions. Barthes theory of semiotics can be applied to the different politicians shown on the cover. The denotation would be that they all appear serious and professional despite their political affiliation which is a feature of The Guardian. As for Levi strauss’ theory of opposition, a binary opposition is shown through the political stance. The guardian is a Left leaning paper, while Kemi Badenoch is on the front page (the leader of the Conservative party). This could cause audiences to be intrigued by what this newspaper has to say about the opposing side.

 

 

Radiohead website

 

This is my Radiohead re - brand, I have chosen dark, simplistic colours to match the bands style and mood. This then makes the images pop and you can clearly see each band member. Additionally, there are clear links to the different features of the website and social media. As well as this, there is clear access at the bottom to the bands most popular music videos for fans to watch. 

Goodwin and Dyer

 

Goodwin 

His theory includes a list of features needed to make a successful music video. He says they must have:

- genre characteristics

- lyrics and vocals

- music and visuals

- close ups and motifs

- intertextual references 

These features are all crucial in order for audience members to stay and become engaged with the video. For example, the inclusion of intertextual references makes audiences feel part of a fan base, and if they recognise the reference, it will make them feel clever for knowing it. Additionally, the more striking the visuals and music are the more effective the video will be. 

https://www.youtube.com/watch?v=1G4isv_Fylg

An example that includes most of this is: Paradise by Coldplay.

This video has typical genre characteristics of a comedy or a parody, as not includes a man in an elephant costume. Th video includes clear and recognisable lyrics and very engaging and eye catching visuals, including scenes from African safari to London Underground. The video contains vocals and music by Chris Martin who is singing about a wider reference. This links to the intertextuality of the London Underground that is repeatedly featured throughout as it is a very recognisable destination. The elephant in the Underground makes a harsh contrast. 

Dyer

His theory is the 'Star Blueprint Theory' 

He suggested that stars are built:

1) as a construction - carefully manufactured persona 

2) as a commodity - a product designed to make money 

3) as an ideology - stand for specific beliefs in society 

Paradox of the star: 

they must be relatable but extraordinary 

they must be present and absent 

This theory explains why we as a society feel so drawn towards celebrities even though they are still people. This theory has been known for almost 100 years, and it says that those in the public eye have two different personas. One for their private life when not in the spotlight, and a completely different one when performing. 

Someone like you - Adele 

Adele - Someone Like You (Official Music Video)

This music video fits into the requirements for Dyer's star theory especially as Adele as a person is so relatable yet so talented. The video showcases a previous break- up which many people who enjoy her music can relate to, as well as the fact that the music video is quite simplistic with her walking down familiar roads in London. However, she makes it extraordinary when she sings the chorus and she has an incredible singing ability unlike most people.  

The history of Music videos

 

Big Issue front cover

 

I have chosen to feature Milly Bobby brown on the cover, as she reflects the current zeitgeist since she was in the most current season of stranger things as well as being young and popular on social media. As well as this, she promotes The Big Issue's values including altruism, as she has recently adopted a baby. I also chose, light, pastel colours, which are eye catching when being sold on the street.  

Beauty AD

I have styled this advert in order to successfully target the attended audience, which is young females. This includes the elegant, silk background as well as the serif font to match the luxurious style of the advert. The Background is gold, signifying wealth and importance, positioning the audience to think of Miss Dior as an elite perfume, improving their brand image further as a luxury product.