SHSG AD

 This advert was an introduction to new photoshop skills. For example how to delete the background on an image, and adding it to the advert. I used skills such as layering and collaging different pictures. Additionally, adding text was very important for the add, and changing the font made it look more formal and suitable to a school advert. 

The aim of this advert was to positively represent the school, so it involved selecting the best photos for the advert, and putting them together in a way that looks best to display the different areas of the school. 

Beauty AD

The target audience for this beauty product will most likely be a young female, interested in perfumes and luxury brands. 

This means that I have chosen a pink, soft, floral background, signifying femininity. Additionally, the flowers connotate beauty and freshness, appealing to a young target audience. The slogan is uplifting, resonating with younger women seeking self expression, reflecting the zeitgeist of women who are becoming more empowered and confident, which this advert speaks to.